A Large Segment of Consumers Will Pay More For Value

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To transition smoothly into the customer-driven sales cycle, carriers and their advisors simply need to differentiate themselves by identifying a strong value proposition — and communicating it consistently across all platforms. Even if you aren’t the lowest-cost option, you shouldn’t be afraid to be compared to competitors. #InflectionPointAudioBook #PracticeManagement #KorsgadenInsights

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