Segmenting Your Customers and Prospects
Segment existing relationships and new prospects. Ideal customers want and need the products and services you offer. Do not waste time with people who do not fit your business model.
"Birds of a feather, flock together."
Example... segments might include, hospitality, doctors, CPA's, etc.
Spend time defining your market and position yourself as a discussion partner. Create systems and processes to deepen relationships and forge new long-term relationships.
Put these segments at the top of your priority list. Block time and stay focused.
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Articles by
Troy Korsgaden
Troy Korsgaden is a #1 bestselling author, a highly sought after speaker and consultant in the insurance and financial services industry with a proven track record of success. With his 30-plus years of experience in the insurance and financial services industry, he is able to draw on his extensive knowledge of best practices and industry trends as inspiration for his many consulting opportunities and speaking engagements. Troy is highly respected for his insights in the application of technology for carrier workflows and distribution, as well as change management, customer service, and transformational work. His energy, dynamism, humor and distinctive ability to connect with his audience truly set him apart and keep him in high demand.