Systems and Processes Must Be Sustainable
Offering a customer review every year should not be negotiable. Your processes should not be dependent on any one person, letter, text, email or other technology. We must make a commitment to reaching 100% of our customers consistently every year, using every method available.
Not every customer will physically come in every year. However, if you only offer 50% of your customers to come in… you can only expect to have an authentic review with less than 30% of them.
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Articles by
Troy Korsgaden
Troy Korsgaden is a #1 bestselling author, a highly sought after speaker and consultant in the insurance and financial services industry with a proven track record of success. With his 30-plus years of experience in the insurance and financial services industry, he is able to draw on his extensive knowledge of best practices and industry trends as inspiration for his many consulting opportunities and speaking engagements. Troy is highly respected for his insights in the application of technology for carrier workflows and distribution, as well as change management, customer service, and transformational work. His energy, dynamism, humor and distinctive ability to connect with his audience truly set him apart and keep him in high demand.