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It is not the product that is the most important… It is the person! If you just focus on quoting to win customers, you will will win. It is a numbers game. But if that’s all you do, you are only focusing on one segment of the customer. As a small business we must look at the big picture. Long-term retention and additional products have a bigger return on investment through focusing on the relationship. #ItIsNotTheProductItIsThePerson #AccountServicingAndSelling #Relationships #PracticeManagement

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